Proposals & Qualifications
For firms that rely on RFP and RFQ responses for business development, no piece of print collateral is as important as the Project Proposal / Statement of Qualifications. Each proposal created for this Capital Region civil engineering and planning firm shared the following characteristics:
- Strategically directed – Proposals and statements of qualifications were crafted to highlight the firm’s differentiators relevant to the current need of the prospective client.
- Customized – Each proposal was tailored to address the challenges of the prospective client community and showcase how we were positioned to partner with them to achieve their end goals.
- Persuasively written – Rather than simply presenting what we would do, these proposals explained how we would do it better and how the prospective client could benefit from our approach.
- Professionally formatted – The layout and design of the proposals conveyed the same level of professionalism and care for detail that prospective clients could expect from their project team.
- Specific qualifications – Proposals were customized to convey the qualifications of the relevant teams specific to the project we were pursuing.
- Resource driven – Delivering resources within the proposals was an effective way to deliver value and build credibility with prospective clients before being hired.