B2B Print Ads
Print ads for this Albany-based civil engineering firm ran in publications targeted to the municipal leaders who are the target audience for the firm’s services. Layouts were kept clean and uncluttered to put emphasis on the content. The B2B print ad strategy established trust by:
- Conveying the firm’s extensive experience;
- Demonstrating an understanding of the audience’s challenges; and
- Delivering a problem-solving promise.
