Small Community Funding Success Stories Article
This well-received article ran in a trade publication geared towards elected officials in New York State. Several key marketing objectives were achieved by writing, designing, and submitting this article for publication, including:
- The layout was published almost exactly as submitted, which meant that the contact information provided just under the article’s headline was printed as shown – resulting in a number of inquiries
- Presenting real-world examples of successfully securing funding served to both inspire elected officials that they could achieve similar results while adding credibility to the firm’s ability to partner with communities to secure project funding
- Content from this article was repurposed in numerous ways, including PowerPoint decks for conference presentations, content offers in email campaigns, social media delivery, and SEO-boosting web content