Eye-Catching Infographics
These infographics would be too text-heavy on many social media accounts. However, for this business-to-business firm, they were excellent content (when used sparingly) for several reasons:
- One of the primary objectives of this social media strategy was to enhance credibility with the firm’s target audience, which is primarily municipalities. These infographics are an engaging way to deliver information that establishes the firm as a strong partner for project funding – a key deciding factor for these clients.
- The infographics get noticed because the content is unlike anything being delivered by competing social media accounts.
- The graphic that categorizes funding by discipline makes it easy for prospective clients to identify successes in the areas they are targeting. For instance, any municipality looking to raise $10 million to implement a water infrastructure project would quickly notice that $45 million was secured in the last year alone to support municipal water projects.
