Focus on Funding
This pillar of the firm's social media strategy was established to regularly deliver content to address one of the primary concerns of prospective clients – project funding. Securing grant funding and favorable financing often makes the difference between breaking ground on a critical municipal project or delaying the implementation. These periodical posts were effective in:
- Quickly building connection with the target audience. In fact, posts related to project funding were the most likely to see engagement from clients or prospects with project funding needs.
- Demonstrating the firm's capabilities in a visually appealing way.
- Keeping the firm top-of-mind among current clients and decision makers at prospective client communities.