Economic Development Grant Funding Strategy Article
This infographic article, which was written and designed under tight time constraints, attracted the attention of elected officials when published in a quarterly magazine distributed to municipal leaders across New York State. The pole vaulting imagery and metaphor are used to illustrate the key steps a community should take to determine if they’re prepared to apply for economic development funding. Particularly effective components of the writing and design of this article include:
- A visual metaphor that reinforces the idea that clearing the bar requires both preparation and momentum
- A writing tone that fits well in the publication in which the article appears and that matches the “voice” developed for all articles written for this firm
- Succinct and actionable information designed to build trust with NY Mayors and Town Supervisors by providing them a tool they can leverage to make a meaningful difference in their communities