Custom Publishing Print Marketing Package
This quarterly supplement to Louisville Magazine was designed to build a connection with an audience committed to social justice and community responsibility. The media kit was developed to promote advertising opportunities to businesses interested in appealing to an affluent audience. Design features included:
- Warm photos featuring human emotion to foster a sense of emotional attachment, encourage empathy, and spur action
- High-end design to appeal to businesses that serve an affluent and philanthropic audience
- A harmonious and consistent layout that used editorial design best practices to draw the reader in, including: pull-quotes, teaser copy, and infographics