Home Decor and Baking Retail
Building ongoing relationships with customers through Instagram was fundamental to the success of this online retail business. In this particular niche that meant regular posts and engagement centered on:
- Influencers – relationships cultivated with micro-influencers in this niche had a direct and significant impact on sales. Posts by influencers with as few as 1,000 followers would boost both sales and follow count literally overnight. They continued to pay dividends long after the original post as the content was “evergreen.”
- How-To Content – These posts generated high view-counts, spurred engagement, and moved the needle on sales. When delivered in video form, viewers watched multiple times, signaling to the algorithm that the content should be pushed to more viewers in the niche.
- Attention-Grabbing Images – Colorful and dynamic images were the key hook all content on this account. Images were curated to stop viewers from scrolling, engage with the posts, join the community, and make purchases.
- Customer Content - Customers shared stunning images of the creations they made using these products. Posting that content boosted high view-counts and generated interaction. These posts garnered “just placed an order” comments as the proof-of-concept content inspired new customers to create their own edible works of art.