Home Decor and Gifts Retail
This social media account focused on creating a positive and engaging presence that complemented the in-store experience. This strategy entailed:
- Mirroring the Store – Calming content was developed to invoke the sense of tranquility that customers frequently commented on when in the brick and mortar store.
- The Softest of Sells – While images were used to showcase new merchandise, captions didn’t focus on those items at the outset. Instead, they were written to strike up conversations with customers, relate stories, and deepen connections with devoted clientele. Short references to the merchandise at the end were the only nod to items available for purchase.
- High-Quality Visuals – The account shared curated photos and videos that highlighted the calming aspects of the store - using the soft lighting, warm colors, and natural elements that put clients at ease when visiting in person. If this Instagram account were being developed now, it would reflect today’s more relaxed photography style.