Online Retail Website - Glassworks & Gifts
The design of this website conveyed the artisanal, ephemeral, and high-end aesthetic of this home décor brand based in New York City. Site features included:
- Ability to purchase 3 ways – shop by theme, search by shape, or collaborate on a custom design.
- High visibility of customer comments that help to elevate the brand and differentiate it from lower-quality competitors.
- A “Featured In” section to highlight the products being featured in luxury publications such as Architectural Digest, Vogue Living, and Elle Decor. In addition to this specific section, the publications’ recognizable logos were featured on product pages to support the brand’s aspirational appeal.