Online Retail Website - Home Decor & Gifts
The design of this website enticed visitors with a tasteful aesthetic that complemented the soothing and high-end in-store experience. The site featured:
- Shopping Experience Options – the site’s organization offered visitors the ability to purchase by standard product categorization (such as home décor, tabletop, jewelry, or clothing) or by lifestyle them, such as “Go for the Gold,” which was an aesthetic that cut across the categories.
- Mirroring the Store – Calming content was developed to invoke the sense of tranquility that customers frequently commented on when in the brick and mortar store.
- High-Quality Visuals – The website featured curated images that echoed the calming aspects of the store - using the soft lighting, warm colors, and natural elements.